The Model
wants to ultimately impact couples undergoing IVF. We want our technology to impact IVF mothers to promote a safe and successful pregnancy. Therefore, we will be engaging in strategic marketing partnerships with select IVF clinics whose ideology alines with ours:
IVF couples should only need to undergo 1 IVF cycle to conceive their child. Through screening and selecting the healthiest embryos, we can minimize the need for more IVF cycles, thereby reducing the cost and emotional strain to IVF couples.
A partnership allows us to make our introduction into the IVF landscape. More importantly, we will be collaborating with these clinics in conducting clinical safety studies. We want to ensure that our technology does indeed increase your chance for a happy family while keeping you safe during your pregnancy.
We will also be advertising to Mommy Support Groups to help and inform IVF couples of a bright solution to the current dilemma in the IVF landscape.
For Clinics:
will have the following pricing model: